Let's Live
Let’s Live is a proudly South African brand dedicated to celebrating and protecting the incredible world we live in. We aim to shed light on South Africa’s most endangered animals and natural habitats, as well as the vital conservation efforts working to protect them.
Through thoughtfully crafted products and lifelike Pangolin Ambassador Models, we hope to spark conversations and give a voice to the voiceless.
Most people will never encounter a pangolin in the wild, but these ambassadors and their stories offer a way to connect with these magical animals in a deeply personal and lasting way.
Their emotional journeys inspired us to start this brand—and we’re sure they’ll find a way into your heart, just as they did ours.
Let’s Live began with a commitment to saving the pangolin, the world’s most trafficked mammal, and continues to grow as a force for protecting South Africa’s rich biodiversity.
Our mission begins with awareness - Because once people know, they care. And once they care, they act.
About us
Let’s Live is about embracing life fully, while protecting the fragile beauty of the world we share. We believe in the freedom to dream boldly, the power of kindness, and the importance of celebrating the wild uniqueness in every living being, from people to pangolins.
Founded in South Africa, Let’s Live was born out of a deep love for wildlife and a first-hand connection with one of the most mythical and incredible creatures on Earth: the pangolin.
We were captivated by this animal long before we ever saw one in real life. But when we finally did, the emotion and awe we felt for this “unicorn of the bush” were beyond words. Through our products - whether worn, displayed, or gifted - we hope to pass on that same sense of wonder.
Every item we create serves two purposes:
1. To raise awareness through meaningful conversation
2. To help others form lasting connections with wild animals they may never encounter, through lifelike design, emotional storytelling, and South African-made authenticity.
At our core, we are conservation storytellers. We believe awareness is the first step toward action, and by sharing these stories, we’re building a future where people and nature can thrive together.
We started our brand with a focus on pangolins because they are a relatively unknown species that is heavily threatened by poaching as well as by man-made hazards such as roads and electric fences. We aim to branch out from here into many more species and habitats in South Africa.