Let’s Live is about embracing life fully, while protecting the fragile beauty of the world we share. We believe in the freedom to dream boldly, the power of kindness, and the importance of celebrating the wild uniqueness in every living being, from people to pangolins.

Founded in South Africa, Let’s Live was born out of a deep love for wildlife and a first-hand connection with one of the most mythical and incredible creatures on earth, the pangolin.

We were captivated by this animal long before we ever saw one in real life. But when we finally did, the emotion and awe we felt for this “unicorn of the bush” was beyond words. Through our products - whether worn, displayed, or gifted - we hope to pass on that same sense of wonder.

Every item we create serves two purposes:

1. To raise awareness through meaningful conversation

2. To help others form lasting connections with wild animals they may never encounter.

At our core, we are conservation storytellers. We believe awareness is the first step toward action, and by sharing these stories, we’re building a future where people and nature can thrive together.

We started our brand with a focus on pangolins because they are a relatively unknown species that is heavily threatened by poaching as well as by man-made hazards such as roads and electric fences. We aim to branch out from here into many more species and habitats in South Africa.